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São João of Campina Grande
June 1 - July 1
Campina Grande is in Paraíba, between mountains and valleys abundant in biodiversity, with attractions that include folk tradition (art and music), history and natural wealth. In Campina Grande, you have the opportunity to participate in one of the largest festivals in the Northeast, the São João of Campina Grande (June Festival), which lasts a month and has a lot of forró (a type of Brazilian folk music), handicrafts, and one of the strengths of the region, the typical cuisine.
São João’s activities occur at the Parque do Povo, a 42.000 square meter structure which houses more than 300 tents with food and handicrafts, as well as attractions such as quadrilhas (A relative of American square dancing).
Campina Grande is known as the land of carne de sol (salted and cured meat), preserved by a very old methods in which the meat (usually bovine or ovine) is salted and dried, and then placed in a dry and well ventilated place.
* Festivities may not take place every day during this date range. Please check the festival’s official page for more details.